Hooray – it’s officially the first day of spring, and what better way to celebrate than to watch this brand new behind-the-scenes video of the Reiss spring/summer 2012 womenswear ad campaign.

The campaign was shot in sunny, gorgeous LA at the stunning Goldstein House, and this behind-the-scenes look starts with campaign model Yulia getting primped and preened by the Reiss styling team, before striking several fierce and fabulous poses in a selection of some of Reiss’s finest spring/summer offerings.

The colourful draped maxi dress that appears in the latter half of the video is a particular favourite here at MFL HQ, although we have to say that we’re honestly quite smitten with the whole collection.

What are your stand-out pieces?

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