Alexa Chung models for (and directs) Superga’s latest ad campaign!
Good old multi-tasking, multi-talented Alexa Chung! Not only did the British presenter and newly appointed Superga creative director get all spruced up to pose pretty for the brand’s ad campaign, but she also mucked in behind the scenes and help direct it too. What a champ!
Alexa Chung was apparently only given one instruction for the shoot, which was to “go create”, so that’s exactly what she did. She reportedly took photographer Guy Aroch with her and they headed straight for Miami. Alright for some…
Ms Chung chose the iconic 2750 shoes for the photoshoot, which are a classic design that have pretty much stayed the same since they were first created way back in 1925.
As expected, the pictures are cool, edgy, somewhat vintage inspired, and generally have Alexa Chung written all over them. We think she did a cracking job, so hopefully there will be more self-directed projects where this came from!
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
