H&M’s new brand “& Other Stories” to launch in the Spring
H&M already has the likes of COS, Monki and Cheap Monday under its belt, but the Swedish retailer is adding yet another brand to its name by introducing “& Other Stories” to selected European countries and the internet as early as next spring!
The ‘& Other Stories’ brand aims to be a one stop shop for women and women only, as unlike H&M, no menswear will be available.
“& Other Stories is about bringing everything she can wear into one place, focusing on the whole look,” reads a statement. “We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing.
“Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.”
We’re liking the sound of it already! Thankfully the price points of the new brand will be as low as those found in H&M, so that means lots of affordable clothes and accessories for us to choose from! Keep your eyes peeled for a first look at the pieces when we get our hands on them.
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
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