Last Updated on 29th June 2013

The rebranded, trendy, twentysomething American Jew is about as far from the neurotic characters in a Woody Allen film as you can get. The hip new brigade of “Hebesters” listens to Jewish rap music, watches edgy Jewish theatre and wears tight-fitting T-shirts with the word “Jewcy” proudly emblazoned across the chest.

You don’t have to be Jewish to be Jewcy (although it doesn’t hurt!) it’s also good for Jew-Lovers, Honorary Jews – and even gentiles. It would be a SHANDA to wear anything else.

Shop with Jewcy

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