Cheeky chappy Robbie Williams has signed a deal to model for English label Gio-Goi. Known for dressing bands such as The Rolling Stones, Oasis, and Primal Scream in the past the label thinks Robbie fits their image perfectly.

According to the sun newspaper a source said,

“Gio-Goi think he’s perfect. He’s a Northern lad and definitely a trend setter.

Since going solo, he loves to wear leathers, make-up, tattoos and piercing. Gio-Goi think he’s perfect.”