Last Updated on 19th October 2013


It’s a question which remains unanswered. Fashion or Style, which is no.1? French Connection have chosen to base their whole campaign around this debate. Their new ad depicts two women representing Fashion and Style, in a martial art combat, battling it out to decide who reigns supreme.

Taking moves from Crouching Tiger/Kill Bill neither one triumphs over the other, and the scene ends with both women kissing just before Style head-butts Fashion. The advert is already causing a bit of controversy due to its sexual content…..check it out for yourself here .

[FrenchConnection]

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