As obvious as this is, I didn’t actually see this one coming. Sienna Miller and her sister Savannah have announced that they will be launching their own fashion label, with a name inspired by Sienna’s birthday, â€œTwenty8Twelve. Anyone wishing to feel sceptical should know that the venture will most probably be a creative success if their fashion credentials are anything to go by.
Sienna unlike the likes of Nicole Richie, does not hire or fire stylists as she styles herself, while Savannah is a graduate of Central Saint Martins who has lent her talents to Alexander McQueen, Betty Jackson and Matthew Williamson. The collection compiled of 80 pieces will be entitled â€œAn Anthology of Rebellion and is inspired by â€œDickensian London
Quoted by Style.com, Sienna said of the partnership,
“This isn’t about just lending a name to something and not really being involved.”
Hmmm could she be having a dig at Kate Moss?
[Guardian interviews Savannah Miller]