This season has got to be the most overloaded in terms of high street collaborations, it feels like I’m constantly writing about one partnership or another and yet I’ve never purchased an item from any of them. I’ve never done the whole queuing for ages outside a store or getting on to e-bay to purchase left over stock. Neither have I made a purchase from a celebrity label, but that’s just because I’m irrationally snobbish about celebrity lines. I wonder if I’m one of the minority or the majority. Having said that if – that’s a big IF because it’s unlikely to ever happen – Johnny Depp teamed up with a high street retailer I’d be there sleeping outside the store a week before launch date. Just kidding….I’d only do that for the master that is Galliano!

Anyway….back to the matter at hand…the first of the pictures from the campaign -shot by Steven Klein – for Madonna’s new line for H&M, “M” by Madonna has surfaced. What do guys think? For me it hasn’t exceeded my expectations, because I had none, but it isn’t disappointing either. I like the futuristic feel of the shot and the glasses aren’t too bad at all.



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