Last Updated on 19th October 2013

Ever since our eardrums resonated to the Daft Punk-inspired Stronger, Kanye West and shutter shades have become the iconography of style. So it comes as no surprise that Absolut Vodka has tapped into Kanye’s reverent status in fashion to give their vodka a metamorphic, stylish feel.

There’s only room in the world for one Kanye West and the video does nothing more than massage Mr. West already larger-than-life persona so I’ll stick to my cabernet sauvignon as my style elixir!

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