Britannia fashion is something that is appearing more and more this season, and Alexander McQueen is, as usual, one of the main contributors! After the skull and butterfly craze, another iconic scarf would have perhaps been too much to ask for – but McQueen never fails to tantalise our “taste”buds.

McQueen isn’t however the only one who has decided to highlight the greatness of Great Britain, other prestigious designers worldwide are recognising London as the capitol of contemporary fashion. Karl Lagerfield has introduced a new range that is dominated by the Union Jack for Chanel, with belt buckles and clutch bags donning the now glamorous flag! £370 available at Net-a-Porter

This “GOD SAVE MCQUEEN” scarf is a definite must-have this season to celebrate everything that is British!