Last Updated on 23rd June 2021

There’s one thing to be a label whore in that your love for high-end brand names is far-reaching and shows no real particular bias. Then there’s 88-Keys. This record producer, emcee, and fashion enthusiast’s affinity for Polo Ralph Lauren is literally unrivalled. However, what easily distinguishes 88-Keys from the typical label whore is that for one, he has exclusively worn Polo Ralph Lauren for 16 years on a day to day basis and two; he boasts an astounding knowledge on the brand’s many collections. Definitely fresher than the average!

Literally, listening to 88-Keys is like tuning into a recasting of Polo’s rich history which, in my mind, positively differentiates 88’ from any other label whore out there. It’s a refreshing dialogue 88-Keys shares with GQ and after watching it in awe, I got to thinking, if you could comfortably afford to wear one label day in day out, from your briefs right up to your eyewear, what would it be? Mine would have to be Marc by Marc Jacobs. I favor the dandy, clean, yet grungy feel about the label so much that my credit card would be on constant swipe!

Oh, did we mention 88′ is good buddies with Kanye West? Heck, just watch and learn!

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