Last Updated on 15th September 2009

George Davies, founder of NEXT and George at Asda, has unveiled plans to open his new Flagship womenswear store GIVe, on London’s Regent Street at the end of this month.

The new brand will be aimed at women aged 30 and over, offering customers ‘affordable luxury’ with great customer service, at prices similar to that of High Street brands Karen Millen and Whistles. And why the name?¬† Five to ten percent of the stores profits will be donated to charity.

There are set to be 25 GIVe locations opening in the UK this autumn including stores and concessions, with each store offering a free tailor and a style advisor.

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