Last Updated on 14th May 2010

What could possibly match the excitement of a World Cup that is literally weeks away? Only the launch of the latest in the series of the Louis Vuitton Core Values campaigns – this time featuring three of the world’s greatest footballing stars, of course.

Previous campaigns have featured eminent figures from entertainment, politics and space travel including Mikhail Gorbachev, Keith Richards and astronaut Buzz Aldrin. But the latest campaign which aims to celebrate this years World Cup sees a few of football’s biggest stars get the Vuitton treatment.

Decked out in stylish Louis Vuitton gear footballing greats Pele, Maradonna and Zidanne are captured hanging out together over a game of table football – as you do when you’re a world class footballler. As well as starring in the campaign shot by legendary Annie Leibovitz, the trio have been captured in a behind the scenes footage which will be available to watch on the dedicated site set to launch next week.

It seems that Louis Vuitton are bigger football fans than we might have imagined, as in addition to the football-star-studded campaign the brand have also designed a special edition order trophy case for the world cup – who said that fashion and football don’t mix?

We must admit we’re far more interested in seeing the greats head to toe in Louis Vuitton shot by Annie, and luckily we won’t have to wait long, as the much awaited campaign will feature on the Louis Vuitton Journeys site, which is launched on Monday 17th. Watch a taster video here.

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