Iconic Italian brand Superga turns 100 this year, and to celebrate the success of its classic plimsoll, it’s bought super style icon Alexa Chung on board to front its latest campaign.

Launched in 1911, these preppy pumps have a come a long way from the sandy beaches of Sicily and the city streets of Siena, proving to work just as well with flirty Fifties dresses as they do with downtime denim and classic capris.

“I’m a fan of Superga because like anything I love how they’re classic, practical and elegant,” says Alexa. “Happy 100th birthday guys – I hope I’m that cool when I’m 100!”

And you can be as cool as them both with the label’s classic white plimsoll – ever practical, it’ll take you from weekend gambols to garden parties galore. Your perfect simple spring shoe in a pump? We think so.

Work cool classic style like Alexa and get your Superga plimsolls here, priced £40.

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