British supermodel Naomi Campbell is said to be designing a denim collection for Italian fashion brand Fiorucci, which is rumoured to have debuted during Milan Men’s Fashion Week over the weekend.

It’s no surprise that Campbell’s lending her talents to design – after all, every worth while celeb does it – but we didn’t expect her to opt for such an unknown label.

Since seeing success in the Seventies and early Eighties, the brand hasn’t really been relevant on the fashion front for a while now. As well as suffering through mismanagement, legal battles and, eventually, several failed relaunches, it’s hardly the most established of brand for Naomi to get involved with.

But change may be in the midst for Fiorucci, after recently being acquired by Italian company Ittierre – who currently hold licenses for Balmain’s second line, CNC Costume National and Galliano, reports Fashionista – new management could spell new beginnings for the label.

Whether or not the collection will be totally menswear still remains unknown, but seeing as the debut took place during Milan Men’s Fashion Week, we reckon it’s a pretty done deal.