Last Updated on 7th September 2011
Fashion’s Night Out kicks off around the world tomorrow, and with every designer and high street store offering bags of fun – quite literally, in some cases – deciding where to go is like a fashion minefield.
Well, don’t you worry. We’ve compiled a cool guide of what’s good at FNO in London this year so you can get planning your evening and, more importantly, what you’ll wear to impress all those famous people you’re bound to bump into.
For those of you looking for an evening of luxury, here’s a list of the best events going down at designer stores tomorrow.
Who: Alexander McQueen
What: Limited edition skull keyrings, special installations of McQueen’s AW11 collection, the chance to win a Folk tote (grab a key, take it home and register it online to be entered).
Where: Alexander McQueen, 4-5 Old Bond Street, London W1S 4PD. From 6pm.
What: Pies, prizes, mini toad-in-the-holes, manicures, Mojitos, face painting and fortune telling.
Where: Mulberry, 50 New Bond Street, London W1S 1BJ and Mulberry, 171-175 Brompton Road, London SW3 1NF. From 6pm.
Who: Jimmy Choo
What: Get papped down the red carpet and become a part of Jimmy Choo’s online gallery.
Where: Jimmy Choo, 27 New Bond Street, London W1. From 6pm.
Who: Juicy Couture
What: See us styling the winner of our Juicy Couture FNO competition! Plus cocktails, new-season looks, the re-launch of Viva La Juicy perfume and DJ sets from Tali Lennox and Razorlight’s Jonny Borrell.
Where: Juicy Couture, 27 Bruton Street, London W1J 6. From 6.30pm
Who: Rupert Sanderson
What: A genuine 1970’s roller disco!
Where: Rupert Sanderson, Bruton Place, London W1J 6LZ. From 6:30pm.
Who: Diane Von Furstenberg
What: Cocktails and canapes, plus the chance to win a £500 DVF wardrobe.
Where: DVF Mayfair, 25 Bruton Street, London W1. From 6.30pm.
Who: Stella McCartney
What: Limited edition bracelets on sale, DJ set by Queens of Noize and a dance off party, co-hosted by Livia Firth and Laura Bailey.
Where: Stella McCartney, 30 Bruton Street, London W1. From 7pm.
What: Join Gwyneth Paltrow in celebrating the opening of Coach’s new flagship store.
Where: Coach, 41 New Bond Street, London W1S 2SQ. From 6pm
Who: Matthew Williamson
What: The launch of the designer’s new diffusion line, MW Matthew Williamson, with face of the label Edie Campbell.
Where: Matthew Williamson, 28 Bruton St, London, W1J 6QH.
Who: Louis Vuitton
What: Buy a small leather item and have it customised with your initials and stripes in an array of candy colours.
Where: Louis Vuitton Maison, 17-20 New Bond Street, London, W1S 2RB.
Who: Michael Kors at Selfridges
What: Unlock one of five chests for your chance to win instant prizes, including a trip to New York, a £1,000 Selfridges voucher and Michael Kors jewellery wardrobe.
Where: Selfridges (3rd Floor), 400 Oxford St, London W1U 1AT.
What: A lesson in how to style your scarf from Hermes experts, with photographers on hand to capture your best look.
Where: Hermes, 155 New Bond Street, London, W1S 2UA.