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So summer’s come to an end (we think) and winter’s just around the corner: it’s too late for a last minute summer holiday, and too early for a winter wonderland venture. You know what’s better than a seasonal sojourn? A trip you can take whatever the weather.

London’s West End is one of the most exciting entertainment quarters in Europe, and with the best – and biggest – shopping streets on the continent, it’s bursting with brilliant places to see, shop, eat and sleep.

We took a trip to the West End courtesy of our friends at Rain PR recently to sample some of its finest fashion delights, so whether you’re after documented must-sees or undiscovered local gems, we’ve compiled a little black book of the best things to do when you’re there.


Now that your activities and eating requirements are sorted, you’ll need somewhere suitably stylish to stay. From contemporary and cool to classic and comfy, here’s our run-down of some of the best hotels to ensure a sound night’s sleep.


  • The Sanderson
    Tucked away behind the bustling high street, the Sanderson is a stylish, tranquil stop-over in the heart of London’s West End. Luxury five star service ensures you’ll get a great night’s sleep in the beautifully designed bedrooms, whilst being able to take full advantage of a top-notch restaurant and spa. Peace and quiet in a kitsch and contemporary landscape (they offer a brilliant free bike hire service, too)! Room rates start from £215 plus VAT for a standard queen size room. 50 Berners Street, W1T 3NG., 020 7300 1400.

    Le Meridien Piccadilly
    Le Méridien Piccadilly encompasses the fusion of fashion, culture, art, design, and cuisine to hold its title as the landmark hotel in Piccadilly Circus. Creating a contemporary and stimulating retreat in the heart of London’s vibrant West End, a night’s stay will feel like a weekend in wonderland. 21 Piccadilly, W1J 0BH.

    W London
    The W hotel has finally come to London, and with it it brings innovative design, Whatever/Whenever® service, and an air of inimitable cool. The 192 guest rooms include five ‘Fantastic Suites’, two ‘Marvellous Suites’, three ‘Spa Suites’, seven ‘Studio Suites’, three ‘Wow Suites’ and one ‘E Wow Suite’, all featuring custom-made furnishings and stylish accents unique to London. Like you don’t want to stay in fun-named room, right? Rooms from £289. 10 Wardour Street, W1D 6QF., 0207 758 1000.

    The Thistle
    With its authentic Victorian exterior, Thistle Piccadilly fits right in among its genteel neighbours on one of London’s most famous streets. It might not be quite as style-driven inside, but with you’ll bet it’s every bit as comfortable – plus they offer great deals for families, too. Coventry Street, W1D 6BZ., 0871 376 9031.

  • Psst, don’t miss our guides on where to shop, where to go for afternoon tea, and where to eat and drink for a fabulous fashion-packed weekend!

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