As much as we love the old favourites – Beyonce, Eva Longoria, Jennifer Lopez, Gwen Stefani, Freida Pinto and our very own Cheryl Cole to name but a few – but we can’t say we’re not excited when a new face comes into the L’Oreal family.

L’Oreal Paris has just announced that it’s signed Italian yummy mummy(!) and former Dolce and Gabbana and Victoria’s Secret model Bianca Balti to its dream team.

“Bianca is incredibly beautiful, sensual, feminine and at the same time spontaneous, funny and completely genuine,” Global brand president of L’Oreal Paris Cyril Chapuy said. “She is a person that you cannot help but adore, a modern young mother, a woman of her time. We are delighted that this bubbly Italian pearl has become the new face of L’Oreal Paris.”

We have to say that we too are delighted with the new recruit and can’t wait to see Bianca in action, where she will no doubt utter the famous ‘because you’re worth it’ line for the first time.

[Sassi Sam]