Last Updated on 28th November 2011

It looks like the cast of ITV 2’s hit show The Only Way is Essex (or TOWIE as it’s now known) are continuing to make a name for themselves in the fashion and beauty world. 

The reality stars have previously launched their own make-up range for Superdrug, which debuted in September earlier this year, and included lipgloss, an eyeshadow palette, bronzer, a ‘Vajazzle’ kit and two perfumes. 

The initial fragrances released by the TOWIE cast were a huge hit with their fans, prompting the release of two brand new his and hers scents – entitled Be Reem and Dazzle respectively – to hit the shops just in time for Christmas.

Sam Faiers and Kirk Norcross turned up to the Lakeside shopping centre at the weekend to launch the products in style, although it could be one of Kirk’s last TOWIE ventures as rumour has it he will leave the show to replace Gavin Henson in The Bachelor.

[Daily Mail] 

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