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Christmas is coming, the geese are getting fat and London is overflowing with eager shoppers and honking vehicles cluttering up the roads and disrupting valuable shopping time. Or so you thought. 

The gods over at American Express have decided to eliminate the thing that puts a dampener on our festive spirit – aka road traffic – with a VIP shopping weekend that helps charity as much as it helps your sartorial endeavours.

Introducing the American Express Shop West End VIP (Very Important Pedestrians) Weekend – the only traffic-free shopping weekend in London this festive season.

Thanks to this frankly genius scheme, this weekend you can now enjoy two totally uninterrupted days of shopping on Saturday 10th and Sunday 11th December, where Oxford Street and Regent Street will be closed to road traffic so you can fully enjoy your shopping experience.

But the American Express Shop West End VIP Weekend doesn’t just benefit you – the event’s also raising money for the brilliant charity Kids Company.

We had the delight of joining Camila Batmanghelidjh, founder of Kids Company, for afternoon tea last week where she told us about the wonderful work they do for troubled kids and teenagers, not only throughout the festive season but all year round.

It’s a tremendous charity to get behind, and if you’ve got gifts to buy this weekend, you’ll be helping them help over 3,000 vulnerable children have a better Christmas.

For every purchase made with an American Express Card on Oxford Street, Regent Street, Old Bond Street and New Bond Street this weekend, American Express is offering double rewards to its cardmembers and what’s more, it will donate £1 to Kids Company, too.

Is there a better excuse to get in the festive shopping spirit?

Visit for more information.

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