Time for another brightly coloured spring/summer 2012 ad campaign now, this time courtesy of Mulberry. We’ve waited patiently like good little fashion bloggers for this campaign to finally surface, and we’re delighted to announce that after what felt like forever, it’s finally here! 

Mulberry’s beach theme has been a prominent one from the get go this season, starting from the press invitations to the spring/summer 2012 catwalk show, which gave us an inkling that we should expect some bright, beachy goodness in the campaign images – and we were right. Mulberry, you have once again outdone yourself!

Frida Gustavsson and Lindsey Wixson headed to Brighton beach for some  ‘Alice in Wonderland in the seventies’  inspired beach fun, as they posed and frolicked on the beach for photographer Tim Walker in their finest Mulberry gear.

Why aren’t giant ice cream cones on the beach whenever we go? Maybe we just aren’t looking hard enough!

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