Last Updated on 22nd March 2012

As part of her new duties as a British Designers Collective ambassador, Alexa Chung headed for Bicester Village yesterday to help launch its exclusive pop up shop which will be open for six weeks until May 9th!

“I’m really proud to be supporting the British Designers Collective on this Bicester pop-up store,” Alexa said yesterday. “It features some really exciting and amazing designers this year, and I can’t wait to have a good shop. You’ll find me rummaging through the rails!”

You can expect to find designer gear from some of London Fashion Week’s greatest designers, including the likes of Peter Pilotto, Holly Fulton, Jonathan Saunders, Nicholas Kirkwood and Marios Schwab. And did we mention they all came with an “up to 60% off” discount tag?

How great does Alexa Chung look at the launch by the way? She wore a bright floral Celine skirt with an adorable Bella Freud jumper that had “Je t’aime Jane” on the front and “Gainsbourg is God” on the back – which is reportedly in reference to Jane Birkin and Serge Gainsbourg’s love affair. Oo, er!


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