Last Updated on 19th October 2013

Shoephiles, listen up! There’s a new online shoe destination in town, and it’s one were definitely digging.

Showcasing the latest in hot-to-trot heels and every other shoe form imaginable, is the latest go-to online shoe website for in-the-know fashion bods. It doesn’t stop there, mind. won’t just let you walk away with a brand new pair of shoes, but will in fact educate fashion-conscious customers by weaving in engaging editorial content, the latest shoe trends, Q&A’s with actors as they go behind the scenes on film sets, alongside handy shoe maintenance tips (a definite must for shoe enthusiasts!)

Stocking esteemed designers, including Proenza Schouler, Camilla Skovgaard and Sergio Rossi, alongside more contemporary names, such as Vicini, Aperlai and Golden Goose; there’s no excuse not fall in love with this virtual shoe heaven.

So what makes special, we hear you ask?

Well, alongside stocking the extras that every shoe-addict should kit up on to ensure they keep their beloved shoedrobe in top form, offers an annual subscription that brings you exclusive shoe-related services, including complimentary shoe repair, free shipping all year round, a custom-made shoe care kit, dedicated customer care and, get this, ‘Cinderella for a Day’: 50% off any pair of shoes as a birthday treat!

Take a peek at a few of our top picks, below. Happy shopping!

1. Proenza Schouler sling backs, £790

2. Ernesto Esposito, £370

3. Vicini Sandals, £425

4. Opening Ceremony Sandals, £350

All available at

This page may contain affiliate links. We may receive a small commission when you click an affiliate link and make a purchase. This helps keep My Fashion Life running so we can provide you with high-quality content regularly. Thank you for your support!