Last Updated on 26th April 2012

Is it just us, or does Gucci up the ante every season when it comes to the ad campaigns for its beautiful products? 

Gorgeous Chinese actress Li Bing Bing is the face of some of Gucci’s latest ad campaigns, modelling the brand’s fine jewellery and handbags.

“Li Bing Bing has an effortless beauty and an innate sophistication,” creative director Frida Giannini said in a statement. “Working with her has been rewarding – she has the optimism and the talent that go hand-in-hand with individual style. She embodies the Gucci woman with her contemporary femininity.”

And by the sounds of it, the actress was also quite chuffed herself to be working with the brand.

“I am delighted to collaborate with Gucci on this new campaign,” she said. “Frida’s vision is very inspiring, and I truly enjoyed interpreting every iconic piece from the House’s vibrant legacy.”

We would too – we will definitely be having dreams about that fabulous piece of arm candy tonight!

And don’t forget, Grace Kelly’s granddaughter Charlotte Casiraghi is still the face of Gucci Forever Now… keep your eyes peeled for more of those ads – coming soon!

[Fashion Etc] 

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