We all know that the September issues are the most important of the entire year, so we totally get why the ASOS mag is getting in there early by revealing its cover already. 

The ASOS September issue has none other than Britain’s answer to Rihanna Rita Ora on the cover, and as a result, it’s bold, tough, fierce and downright fabulous. All of our recent favourite trends are evident on the cover: denim, studs, prints and the over-all rock chick image, with lots of attitude to boot.

On paper, the mish-mash of materials shouldn’t really work as it’s a bit OTT, but on Rita, it seems to be doing wonders!

We think she was the perfect choice of cover star, and we can’t wait for it to come through our door so we can browse the editorial pics too!