Former The Hills star Lauren Conrad could be turning into the next Jessica Simpson if her fashion empire keeps on growing. LC has just launched another collection – this time, an eco-friendly accessories line that goes by the name of ‘xo(eco)’.

We think the name is adorable, but would have been so much more appropriate for one of the Gossip Girl cast members, don’t you think?

The collection was made with Austin-based company Blue Avocado, and some of the pieces you can find in it include a travel bag for hair straighteners and curling irons (that one’s our fave!), a lunch case, a zip-up pouch and a toiletry bag among other things.

And if you’re wondering where the eco friendly part comes in, let us enlighten you. All of the items are made from ‘Repreve’, a material which is actually made out of recycled bottles. Pretty cool, huh?

Watch LC chat about the collection in the video below. What do you think of the products?


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