Last Updated on 24th August 2012
Is there anyone who doesn’t want a piece of American songstress Lana Del Rey at the moment? As well as having a Mulberry bag named after her and being the face of H&M, Lana has now also put her name to a car. And not just any car mind; a Jaguar!
“Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-Type, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand,” Adrian Hallmark, a spokesman of Jaguar, said in a statement.
“The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”
And perhaps it’s these professional achievements that have inspired the photoshoot. As you can tell, the car is nowhere in sight in any of the ad campaign images, so maybe the brand is currently focusing on the luxury lifestyle that the owners of a Jag will inevitably have.
We can’t wait see more – the car will be officially unveiled in Paris next month, so we’ll keep you posted as soon as we know more! Do you like the pics so far?