So powerful is Kate Middleton that she doesn’t even need to be snapped in an outfit for the designer to benefit from “the Kate effect” anymore.

As a self-confessed bag fiend, I really am quite taken with the Michael Michael Kors ‘Middleton’ shoulder bag.

It ticks all the right boxes as it comes in the timeless tan colour and is definitely big enough to fit all my everyday essentials in. And before you ask, an iPad, camera, iPhone, make-up bag, hairspray, hairbrush, purse, hand sanitizer, scarf, charger, keys and Oyster card really are all daily necessities!

It also looks just as good hand-held as it does if it was casually flung over the shoulder. Plus it looks like it would come in really handy for London Fashion Week for all those invites!

There’s only one problem I have with the bag… and that’s the name. I’m all for naming a bag after the Middletons – Kate in particular – but I would have liked some evident Middleton influences within the design.

We all know the Duchess loves a good clutch, but there’s nothing about this (albeit beautiful) piece of arm candy that makes me associate it with either Middleton girl which is a real shame.

Still, I have no doubt that the bag will be a popular choice, especially with shoppers across the pond who are even more fixated with the sisters than we are.

Well played Michael Kors!

Michael Michael Kors Tan Middleton Medium Shoulder Bag, £270.83, available at My-Wardrobe

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