We love a good diffusion line – after all, we get the designer name for a fraction of the price, what could possibly be wrong with that?

Lulu Guinness is teaming with US retailer JCPenney to launch the rather aptly named Lulu by Lulu Guinness collection comprising of handbags and other accessories, and it will reportedly be ready to snap up at special boutiques in the Spring of next year.

“It is incredibly exciting to be launching our new accessible collection with JCPenney and to be pioneering a whole new concept and store experience for our customers,” said Martin Mason, a spokesperson for Lulu Guinness.

“Lulu is one of the British fashion industry’s most talented designers and with her particular take on life and style, our brand has grown holding a unique position as one of the world’s most covetable and distinctive accessories brands.”

Here here! We are excited to announce the news, but it’s fairly bittersweet for us at the moment as the collection will only be available across the pond. Still, at least we know what to ask for when our American friends and relatives come over!


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