Last Updated on 29th October 2012
Hot singer-of-the-moment Rita Ora has just been named the new face of Superga, replacing former brand ambassador Alexa Chung.
Don’t feel bad for Alexa though; she wasn’t unceremoniously dropped… it was more a case of her being too busy with TV commitments in America to carry on. Superga assures us that there’s no hard feelings though!
Although we will miss Alexa and her effortlessly quirky and stylish ways, we’re excited to see what Rita Ora will bring to the brand and how she incorporates the iconic shoe designs into her wardrobe. We can expect to see Rita’s debut spring/summer ad campaign drop in March next year, so still quite a bit of time to wait to see what she and the brand have up their sleeves.
Do you think Rita was a good replacement?