Last Updated on 13th March 2013


Last year, the blogosphere was buzzing with the news that Karl Lagerfeld had tapped Alice Dellal – a somewhat unlikely choice – for the Boy Chanel ad campaign.

There were a few cynics (we’d like to strongly point out that we were not one of them!) but they were soon silenced when the beautiful ad campaign images and video finally came out. And that was the end of that.

So, we’re quite pleased that Alice and her signature undercut have returned – only this time she’s joined by an actual boy (hello Jake Davies – drool!), and erm… a horse! We think we get the message of the campaign; invest in a Boy Chanel bag, wear your finest, preppiest equestrian garb, and you too might have an encounter with a hunk. It’s a risk we’d be willing to take!


We adore these ads – Kaiser Karl, you’ve done it again! What are your thoughts?

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