Last Updated on 1st August 2013


It’s here! The highly anticipated Agent Provocateur lingerie line designed by Penelope Cruz and sister Monica Cruz is finally here – and we can get a first look at some of the stunning pieces thanks to the sensual new ad campaign video that has been released today.

The video appeals to pretty much everyone, as the main stars are gorgeous Russian supermodel Irina Shayk (definitely one for the boys!) and Penelope Cruz’s hubbub Javier Bardem. We don’t need to tell you that he has obviously been put in there for the girls to gaze at!

The male protagonist of the film doesn’t surprise us – especially since his wife Penelope Cruz directed the film herself. Aww, isn’t that sweet?

“Penelope mentioned that she wanted to direct the film from day one,” said Agent Provocateur creative director Sarah Shotton. “We all wanted the collection to appeal to lots of women of all shapes and sizes so she incorporated that into the campaign. The film was mainly Penelope’s baby which I think really reflects in the final edit.”


It most certainly is! The collection – which comprises of bras, briefs, suspenders, basques and babydolls – goes on sale from today, and you can get it at Net-A-Porter, Selfridges, Harrods, House of Fraser, Harvey Nichols and John Lewis.

Watch the video below and let us know what you make of the lingerie pieces and Penelope’s directorial debut!


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