David Yurman went classic for its autumn/winter 2012 ad campaign. There’s no better word to describe the campaign star Gisele Bundchen.

But fast forward one year and the concept couldn’t be more different. The newest autumn/winter 2013 ad campaign is out with the old and in with the new, as Gisele has been replaced by Kate Upton, the girl who is having a serious fashion moment this year!

The former Sports Illustrated model was photographed by Peter Lindbergh, and can be seen writhing on a beach showcasing the stunning new-season jewellery that’s sitting pretty on her wrists. The second image is a lot more stripped back – but no less gorgeous.


We knew the ad campaign offers would start rolling in as soon as she got Anna Wintour’s coveted seal of approval.

We wonder what Kate’s next move will be… any guesses?

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