Last Updated on 1st August 2013

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David Yurman went classic for its autumn/winter 2012 ad campaign. There’s no better word to describe the campaign star Gisele Bundchen.

But fast forward one year and the concept couldn’t be more different. The newest autumn/winter 2013 ad campaign is out with the old and in with the new, as Gisele has been replaced by Kate Upton, the girl who is having a serious fashion moment this year!

The former Sports Illustrated model was photographed by Peter Lindbergh, and can be seen writhing on a beach showcasing the stunning new-season jewellery that’s sitting pretty on her wrists. The second image is a lot more stripped back – but no less gorgeous.

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We knew the ad campaign offers would start rolling in as soon as she got Anna Wintour’s coveted seal of approval.

We wonder what Kate’s next move will be… any guesses?

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