Last Updated on 14th January 2014

daria werbowy balenciaga

We knew that things would change when Alexander Wang took the reigns at Balenciaga. We saw a more minimal spring/summer 2014 collection presented on the runway, and it looks like the ad campaigns are going in a different direction too. A dark and somewhat gothic one!

Alexander Wang chose the one and only Daria Werbowy to showcase his latest work, in a moody spring/summer 2014 ad campaign.

“I wanted to convey a sense of strength and knowingness. Daria is definitely not naïve,” Alexander Wang said, before adding that the plants and shadows we see in the pic add “a touch of mystery and dark attraction.”

We’ll say! Daria was shot by Steven Klein, and we can expect to see the ad break in the February issues of our favourite fashion glossies.

We love this Daria Werbowy ad, but does anyone else think Alexander Wang could have also chosen former Balenciaga girl Kristen Stewart? After all, her role in Twilight proves that she has that dark, brooding and gothic look down to a ‘t’…


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