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Last year we told you that Strictly Come Dancing 2013 winner and hot model Abbey Clancy had been named the brand new face of Ultimo; and now it’s time to check out some of her best (and probably raciest – you’re welcome, boys) pics from the ad campaign.

Abbey can be seen striking some seriously seductive poses in some gorgeous, sexy Ultimo underwear; great inspiration for Valentine’s Day if you ask us!

“Abbey looks incredible in our spring/summer campaign and embodies the Ultimo brand perfectly,” said the brand’s founder Michelle Mone. “She’s body-confident, beautiful and feminine – all the qualities associated with Ultimo. 2014 is going to be a momentous year for the brand and this is the perfect start.


“The new Ultimo collection offers gorgeous lingerie for every occasion and I can’t wait for women try it.

“We’ve been working tirelessly over the past year to improve our product range and fit – including our famous ‘OMG’ Plunge bra, which is now 50 per cent lighter – and I believe that Ultimo now offers the very best fit on the market.”

There’s only one way to test that theory, and that’s heading to the shops and trying the pieces on ourselves. Ah, the things we do for “research”, eh?!

[Daily Mail] 

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