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We all encounter those unmissable and unforgettable moments in our lives; and while we might not be able to experience some of them ever again, our senses and experiences can be reawakened with the power of a good photograph. And what takes a good photograph? A good camera! Have a look at these amazing photographs shortlisted by The World Photography Organisation from the Sony 2014 World Photography Awards. All of the images are literally breathtaking and demonstrate what both a good eye and a brilliant camera can capture. 
If you're in need of a new camera, Sony has just launched its brand new range of cameras and digital cameras, which are perfect for both amateur and budding photographers alike. Easy to use and more technologically advanced than ever, Sony has well and truly outdone itself this time around.
The Cyber-shot™,  E-mount and A-mount digital cameras come in all different shapes and sizes but they all have one thing in common: the ability to take a truly breath-taking picture!
The A-mount cameras are for the true professional camera-user thanks to the Translucent Mirror Technology which continuously directs light to your image and enables a more responsive burst mode, lock-on autofocus for moving subjects, and live-view shooting for real-time adjustments.
We love the Cyber-shot cameras that come with the BIONZ X engine which seriously reduces background noise, which is perfect for capturing that perfect audible moment. The lock-on autofocus found in the cameras is another very useful feature, as it means you spend less time faffing around trying to get your subject in focus and more time snapping away. Those vital few seconds could be the difference between you capturing that rare animal you’ve been waiting for or missing it completely. We also think that the increased optical zooms are also a pretty handy feature of the cameras; no longer will your zoomed-in pictures be blurry and grainy. Perfect for you to capture something from a distance, or even for your other half to borrow during Fashion Week to snap those all-important street style and catwalk looks from afar.
Sony’s latest range of cameras is pretty incredible, and although there is a lot of choice out there, we don’t think you can go wrong regardless of which one you choose.
Ps: there’s still time to get one for your mum this Mother’s Day – it’s not too late!


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