Last Updated on 10th April 2020

Knitwear designer Laura Theiss has been on our radar for a while. Her designs are bold, exciting and unique. A Central Saint Martins alumni, Theiss launched her eponymous label in 2010 and has garnered attention globally for her cutting-edge collections. We always love getting to know more about successful women and how they’ve built their brand and Theiss is no exception. Here, she gives us a little insight into her life.

What’s a typical working day like for you?

My work days vary depending of where we are in terms of the season. I could be preparing new collection, drawing, sourcing fabrics, doing final touches to collection and preparing for fashion weeks. I could be flying to Italy to look at new yarns, or meeting my knitters in Lithuania to go through crochet techniques.

Most enjoyable and challenging aspect of running your own business?

Designing, growing as a person, as an artist, seeing my brand expanding. Meeting new like-minded creative people and working day and night to have collection ready in time. Also understanding and being on top of different parts of the business such as sales, finance etc.

Top tips for maintaining a work/life balance?

Sometimes this can be very challenging. I usually work from early morning until my son comes back from school. When he gets home it is our time to talk about how was his day. I always help him to do his homework and put him to bed. Once he goes to bed, then I continue to work. Also if it is a school holiday he usually travels with me if I have business meetings etc. I would take my mum with me too who would look after him while I work but when I finish we always do something fun together. After all my son is my inspiration in so many ways, I love doing things with him and he really enjoys seeing my work place and what mummy does.

Which beauty product could you absolutely not live without?

Lipgloss! I have at least one in each bag.

Favourite holiday destination and why?

I don’t think I have one. I think the world is a beautiful place and every new place can be a great source of inspiration.

You have 5 minutes to pack a weekend holiday bag; what would you take with you?

Some yarns so I can work on new knitting and crochet techniques. I love doing it! Find it so relaxing.

Do you have a fitness routine? If so, what does it entail?

I don’t. When I have time I go to Pilates but that doesn’t happen very often. My fitness routine is to do school runs and attend all work related meetings and events. That’s my cardio. After I do all that I have very little time left to myself.

If you could live in any other decade or century, which would it be and why?

I love living in the present. I think it doesn’t matter in which decade you live, life has so much to offer! You just need to grab every opportunity that comes your way and have a positive mind when dealing with challenges.

You’re stuck in a lift for 5 hours. Who would you love to spend your time with?

If I could go back in time and then get stuck in the lift with someone, I would like that person to be Alexander McQueen. He was my inspiration back then when I was studying Fashion at Central St Martins and still is now.

Best piece of advice you’ve been given?

You have to know about every aspect of your business and how to run it. Being creative and designing collection is not enough. You also have a clear vision of who is your client and design having that in mind.

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