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What exactly is the old money aesthetic? Think of East Coast country clubs, Ivy League campuses, and European royalty.

The old money aesthetic also known as the “quiet luxury look” values quality over quantity, focusing on timeless over trendy.

Neutral palettes, tailored silhouettes, and natural fabrics define the style. Pieces get handed down for generations.

Dressing with old money panache used to require a hefty trust fund. But today you can find that sophisticated style at all price points.

We’ve curated a list of classic labels that offer high-quality, durable pieces that never go out of style.

From high end to affordable old money brands, we have options across every budget.

29 Best Old Money Clothing Brands

1. Jil Sander

German designer Jil Sander’s eponymous brand focuses on luxurious minimalism. Her clothes feature clean lines, neutral hues, and premium fabrics.

Jil Sander comes in lower than some other luxury fashion houses, when it come to price.

Look out for end-of-season sales on their elegant basics. A Jil Sander turtleneck or coat makes for quiet, refined style statements.

2. Chanel

When it comes to old money brands, Chanel is iconic for a reason. Their clothes, bags and accessories are made so well – we’re talking fine leathers, intricate stitching, durable hardware. These babies are crafted to last a lifetime! That’s why buying a Chanel piece is a pretty solid investment in our book. Even years later, Chanels signature tweed jackets, 2.55 bag, and classic flap shoulder bag silhouettes remain recognizable.

Now, brand new Chanel comes with a hefty price tag. But here’s a little secret – you can score pre-owned and vintage Chanels for much cheaper while still getting your hands on a timeless, high-quality accessory.

Sites like Vestiare Collective and Farfetch authenticate pre-owned luxe goods so you know you’re getting the real deal. Or hit up local consignment shops and dig around for hidden treasures.

With the pre-loved route, you can easily find Chanels in great condition for 40-60% off retail. Not too shabby right? Plus you’ll feel good giving an existing piece a new home.

3. Hermès

Understated and exclusive, Hermès represents the pinnacle of luxury and is handsdown one of the best old money brands. From silk scarves to leather bags, their craftsmanship is unparalleled.

Hermès invented the Kelly bag and Birkin bag, both ultimate old money status symbols. Their equestrian roots influence much of the brand’s aesthetic.

4. Lemaire

Minimalist French brand Lemaire was founded in 2014 by Christophe Lemaire and Sarah-Linh Tran.

Their clothes feature muted palettes, fluid silhouettes, and seamless layering. Models often wear Lemaire in their off duty looks.

Not the most budget-friendly, Lemaire’s pieces exemplify modern elegance.

Invest in one of their draped dresses or knit polos for effortless Parisian chic. Watch for end-of-season sales too.

5. Cos

H&M’s brand COS mixes Scandinavian minimalism with modern styling. Their clothes feature clean lines, luxurious fabrics, and neutral hues.

While more expensive than H&M, COS costs notably less than other designer minimalist brands.

Stock up on their silk tanks, soft knits, and tailored trousers in timeless shades of black, white, gray, and navy.

Layering COS pieces creates a polished, minimalist aesthetic.

6. Arket

Also owned by H&M, Arket takes inspiration from Scandinavian design, craft, and tradition.

Their clothes feature simple, functional cuts crafted from high-quality natural fabrics. Arket offers a refined take on basics.

With lower prices than other designer brands, Arket makes minimalist style more affordable.

Look for versatile pieces in neutral, earthy tones like wool coats, linen dresses, and cashmere beanies to become wardrobe staples.

Image: Deposit Photos

7. Céline

French luxury brand Céline was founded in 1945 but exploded in popularity in the 2000s under creative director Phoebe Philo.

Clean silhouettes, neutral hues, and elevated basics define the Céline aesthetic. Their luggage bags also achieve cult status.

While out of reach for many shoppers at full price, Céline’s pieces transition across seasons.

Look for opportunities to purchase secondhand and on sale. Their quiet luxury bags in particular are timeless investments.

8. Saint Laurent

French fashion house Saint Laurent oozes rock n’ roll glamour.

However, Saint Laurent still offers polished staples like blazers, loafers, and little black dresses.

YSL beauty products come at more affordable luxury price points.

Try one of their lipsticks or perfumes to get a taste of Saint Laurent style.

Watch for sales on their small leather goods too like wallets and cardholders.

9. Michael Kors

All-American brand Michael Kors epitomizes East Coast prep with a jet set twist. Their handbags first put them on the map in the 80s and 90s. While no longer as exclusive, Michael Kors still offers quality leather goods, watches, clothing, and shoes.

Sign up for emails and shop sales to get Michael Kors bags, dresses, loafers, and more at deep discounts.

Outlet and department stores also carry the brand at lower price points. Michael Kors gives you designer style without the price tag.

10. Tory Burch

Founded in 2004, Tory Burch combines preppy Americana with bohemian vibes.

Their famous Reva ballet flats and Miller sandals offer logoed luxury for less. Tory Burch also makes clothes, bags, shoes, jewelry, perfumes, and home goods galore.

Sign up for their emails and shop the sales section to get Tory Burch style for less.

While not the cheapest, their products skew lower than many luxury designers. Consider one of their bags or pairs of shoes as an affordable designer splurge.

11. Lands’ End

Lands’ End got its start in the 1960s selling yachting gear through mail order catalogs.

Today it continues to offer well-made, preppy classics at affordable prices.

Think crisp button-downs, cable knit sweaters, and khaki pants.

Lands’ End often runs sales too, so you can stock up quality wardrobe essentials without breaking the bank. Their tailored wool coats make excellent investment pieces.

12. Ralph Lauren

Ralph Lauren is the quintessential iconic old money brand.

They offer a wide range from their luxury Purple Label to more affordable Lauren Ralph Lauren.

No matter your budget, you’ll find timeless polos, button-downs, blazers and more. Their clothes epitomize all-American style.

13. Louis Vuitton

The iconic LV monogram screams old money elegance. Louis Vuitton offers beautiful leather goods, from luggage to handbags.

Their quality is exceptional. While the brand has expanded into more modern designs, their heritage pieces are timeless.

Image: Deposit Photos

14. Prada

Italian fashion house Prada began as a luxury leather goods shop in Milan in 1913. Today, their nylon bags, clean-lined clothes, and quirky shoes remain coveted status symbols.

Of course, most of their runway looks are astronomically priced.

But Prada’s diffusion line Miu Miu offers similar style at more accessible prices. Consider investing in an entry-level Prada wallet or bag that will stand the test of time.

15. Everlane

San Francisco-based Everlane makes ethically-sourced basics for modern minimalists.

Their clothes use premium fabrics from Italy and Japan without big retail markups.

The brand’s aesthetic of relaxed tailoring and neutral tones embodies simple elegance.

16. Tommy Hilfiger

Designer Tommy Hilfiger built his brand around preppy American sportswear in the 1980s and 90s.

Today, Tommy Hilfiger continues to offer classic collegiate womenswear, menswear, and kids clothes.

However, Tommy Hilfiger clothes now have a much more accessible price point than many designer brands.

Take advantage of their constant sales to stock up on preppy chinos, polos, button-downs, and sundresses. Their nautical-inspired looks never go out of style.

17. Loro Piana

Understated Italian luxury brand Loro Piana uses the world’s finest cashmere, wool, and cotton.

Their sweaters, scarves, and coats epitomize refined comfort and craftsmanship. Celebrities like Oprah, Daniel Day-Lewis, and Christian Bale have worn the brand.

Of course, their quality comes at a cost. But Loro Piana’s classic pieces can become heirlooms.

Save up for a sumptuous cashmere throw or sweater you’ll wear for a lifetime.

18. J.Crew

J.Crew is a preppy paradise, full of staples like Oxford shirts, chinos and sweater sets.

Their clothes skew traditional with an emphasis on natural fibers and muted tones.

J.Crew often collaborates with heritage brands like Barbour. Their quality and style are hard to beat, especially on sale.

19. Brunello Cucinelli

Italian luxury brand Brunello Cucinelli specializes in sumptuous cashmere and fine knitwear.

Understated earth tones and delicate details define the aesthetic. Celebrities like Anne Hathaway and Kate Middleton wear his designs.

Brunello Cucinelli’s quality craftsmanship doesn’t come cheap. But their pieces become treasured wardrobe staples.

Consider saving up for one of their buttery soft cashmere sweaters to last a lifetime. Or shop sales for discounted accessories like scarves, gloves, and hats.

Image: Deposit Photos

20. Massimo Dutti

Owned by the same company as Zara, Massimo Dutti offers elevated essentials at moderate prices. The Spanish brand makes refined basics like cashmere sweaters, tailored blazers, and silk dresses.

Their clothes skew towards a neutral palette with muted patterns and textures.

Massimo Dutti helps you dress with old money polish on a young professional’s budget.

21. Gucci

Gucci may be known for flashy logos today, but the brand has old money roots.

Founded in Florence in 1921, their leather luggage and equestrian gear once defined luxury travel.

Their horsebit loafers remain icons, but most Gucci now comes with runway price tags.

Consider looking for gently used vintage Gucci on resale sites.

Their previous logo eras often cost much less than current designs. Or invest in an affordable Gucci beauty product like lipstick or fragrance to get a taste of the brand.

22. The Row

Mary Kate and Ashley Olsen launched their luxury brand The Row in 2006.

Their oversized coats, sleek dresses, and luxe basics embody relaxed elegance perfected and their aesthetic offers timeless investment pieces that we absolutely love! 

23. Brooks Brothers

Brooks Brothers is the oldest clothing brand in the United States. They introduced the button-down collar along with other preppy staples.

While no longer family-owned, they still produce excellent Oxfords, suits, and accessories. Their clothes scream old money.

24. Frye

Frye got its start making boots for soldiers in the Civil War. But today their footwear transitions seamlessly from day to night.

Frye’s boots, loafers, and oxfords have a vintage look with modern comfort.

Their leather boots never go out of style. Try a sleek pair of knee-high or ankle boots with both dresses and jeans. Frye also makes beautiful handbags to match their shoes. 

25. L.L. Bean

For a more rugged take on old money, check out L.L. Bean. They offer outstanding outerwear, flannels and footwear.

Their duck boots are iconic. L.L. Bean’s clothes work beautifully for a New England aesthetic. The quality is hard to match.

Image: Deposit Photos

26. Boden

Boden offers a colorful, British take on old money style. They use fun patterns and prints on classic silhouettes.

Excellent quality and reasonable prices make Boden a great option. Their clothes work well for women, men and kids.

27. Banana Republic

Banana Republic built its name on clothes inspired by Hemingway’s safari style.

Today, the mall brand offers workwear essentials with a touch of adventure. Think khaki pants, button-downs, and leather bags.

Banana Republic frequently runs 40-50% off sales, so never pay full price. Sign up for their emails to get the best deals.

Stock up on affordable wardrobe staples like trench coats, sweater dresses, and ballet flats.

28. Mango

Spanish fast fashion brand Mango takes inspiration from Parisian style icons like Jane Birkin.

They offer on-trend clothes with a boho-chic vibe. You’ll find lots of flowy maxi dresses, embroidered tops, and cozy knits.

Mango’s affordable prices make it easy to experiment with trends.

But they also offer timeless wardrobe essentials like denim jackets, turtlenecks, and faux leather pants. 

29. Sezane

Parisian brand Sézane built a devoted following around their romantic, vintage-inspired designs.

Flowy dresses, embroidery, and airy silhouettes define their feminine aesthetic. Sézane keeps costs lower by selling primarily online and directly through their own shops.

Not the most affordable, their clothes offer beautiful quality and detailing.

Save up for special occasion dresses or splurge on their lingerie and loungewear for luxurious everyday comfort. 

Affordable Old Money Clothing Brands For The Tightest Budget

Stores like Gap, H&M and Uniqlo offer solid basics without breaking the bank.

Check out thrift and consignment stores for hidden gems.

With a discerning eye, you can create elegant looks.

Focus on fit, fabric and subtle patterns, if you want to build a timeless old money wardrobe at any price point.

And always invest in quality over quantity and style over trends!

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