Brunch isn’t just about mimosas and avocado toast. For me, it’s a whole vibe.
Over the years, I’ve found that what I wear to brunch matters almost as much as where I go.
And if you’ve ever scrolled through Instagram on a Sunday morning, you’ve probably noticed influencers have truly mastered the art of brunch fashion.
I used to wonder: how do they do it? What’s the secret behind those seemingly effortless brunch looks?
Let’s break down the brunch fashion tips from influencers who always get it right.
1. Build Around Neutrals
When in doubt, start with neutrals. Beige, cream, white, navy, and black are the building blocks of influencer-approved brunch outfits.
They’re timeless, versatile, and so easy to mix and match.
Think of a beige blazer over a white tank and jeans, or a black leather jacket with crisp white denim.
Neutrals always give that polished feel while making sure your look stays cohesive.
Plus, they act as the perfect backdrop if you want to add a pop of color with your bag, shoes, or accessories.
Neutrals also help you stretch your wardrobe.
Instead of buying new pieces every season, invest in high-quality neutral staples.
A camel coat, a navy knit, or cream trousers will work with almost everything.
Influencers rely on these building blocks because they allow maximum versatility with minimal effort.
2. Add a Polished Blazer
If there’s one piece every influencer swears by for brunch, it’s the blazer.
Oversized linen blazers, cropped suedes, or classic black, each one instantly elevates even the simplest outfit.
A blazer works its magic by making casual pieces feel intentional.
A tank top and shorts? Add a blazer, and suddenly it’s chic.
Jeans and a tee? Throw on a blazer, and you’ve got Parisian energy written all over you.
The best part? It works year-round. Lightweight linen for summer, wool or suede for cooler months.
Want your blazer to feel modern? Go for slightly oversized shoulders and roll up the sleeves.
This styling trick instantly softens the look while giving it that effortless influencer vibe.
3. White Jeans Are a Brunch Essential
Nothing says fresh like a pair of white jeans.
Influencers wear them on repeat because they’re seasonless and endlessly versatile.
Straight-leg white denim with loafers, wide-leg jeans with sneakers, or cropped skinnies with slingbacks, it all works.
White jeans add an effortless brightness to your outfit, making them perfect for daytime gatherings.
Pair them with neutrals for a sleek monochrome look, or with stripes and a statement belt for a preppy feel.
They’re basically your brunch MVP.
The secret to pulling off white jeans? Pay attention to fit and fabric.
A structured pair with just the right amount of stretch will flatter and keep you comfortable.
Also, don’t shy away from wearing them year-round, they look just as chic with cozy knits in winter as they do with silk camisoles in summer.
4. Comfortable Shoes Can Still Be Chic
Brunch usually means lingering for hours, so uncomfortable shoes are a no-go.
Luckily, influencers prove you don’t need heels to look stylish.
Loafers, Mary Janes, slingbacks, or even retro sneakers are their go-to picks.
The trick is choosing shoes that feel intentional.
A sleek loafer looks polished, sneakers add a casual-cool vibe, and Mary Janes give a feminine touch.
Each option is chic but still practical enough to walk to brunch, stand in line at your favorite café, or wander around after your meal.
Pay attention to the small details like color and texture.
A pair of neutral suede loafers or glossy patent Mary Janes will instantly elevate your look.
Comfort doesn’t mean boring, it means choosing shoes that work hard while still turning heads.
5. Statement Accessories Seal the Look
Accessories are where influencers shine.
A gold chain, oversized sunglasses, or a classic belt can turn an otherwise simple outfit into something memorable.
It’s all about the details.
The best part? You don’t need to go overboard. One or two standout pieces are enough.
Think structured sunglasses with a blazer, or a chunky bracelet with rolled-up sleeves.
Accessories work like finishing touches, they complete the look without stealing the spotlight.
Brunch is often outdoors or by a window, so sunglasses are non-negotiable.
Invest in one pair that feels timeless, like cat-eye or aviators and one that feels bold and trendy.
Rotate them depending on your mood.
6. Lean Into Relaxed Silhouettes
Brunch is not the time for stiff, overly tailored outfits.
Influencers get it right by leaning into relaxed silhouettes: wide-leg denim, flowy skirts, slightly oversized blazers, and cozy knits.
These shapes give an effortless feel, which is perfect for a weekend meal.
The vibe says, “I look great, but I’m also comfortable.”
A long silk skirt with sneakers? Chic.
An oversized sweater with wide-leg trousers? Effortless.
That balance of comfort and style is what makes these looks so brunch-perfect.
Balance is key. If you’re going oversized on top, keep the bottoms structured (think blazer with slim trousers).
If you’re wearing wide-leg jeans, pair them with a fitted top.
Influencers are masters at creating this proportion play.
7. The Power of a Great Bag
Never underestimate the bag.
A chic tote, a woven straw carryall, or a slouchy leather shoulder bag can completely change the mood of your outfit.
Influencers know that brunch is the perfect time to showcase a statement bag.
Not only is it functional (hello, room for your book or a light sweater), but it also ties your look together.
Even if you’re in the most basic jeans-and-tee combo, the right bag makes you brunch-ready.
Play with seasonal textures. A straw bag feels perfect in summer, while a buttery leather tote works in fall.
Let your bag reflect the season, and it’ll make your outfit feel current.
8. Mix Casual and Polished
One of the biggest secrets? Mixing opposites.
Influencers love pairing casual basics with polished staples to keep their outfits balanced and interesting.
Think denim shorts with slingback heels. A silk skirt with sneakers.
Or flip-flops under a sharp blazer. These combinations make you look playful but put-together, exactly the mood you want when sipping iced lattes outdoors.
If you’re unsure, start with denim, it’s the ultimate casual base.
Then add one polished element, like a structured blazer or a sleek heel.
That simple two-piece formula works every time.
9. Layer Smartly for Seasonless Style
Brunch weather can be unpredictable. One moment it’s sunny, the next it’s breezy.
That’s why influencers master layering.
A trench coat thrown over a lightweight sweater, a suede jacket with tailored trousers, or a relaxed blazer over a tank keeps your outfit adaptable.
Layers add depth and interest to your look while making sure you’re ready for changing temps. It’s practical fashion, done beautifully.
Think about fabric weights when layering.
A silk camisole under a chunky cardigan, or a lightweight turtleneck under a trench, adds interest without bulk.
Influencers layer with intention, always keeping proportions sleek.
10. Play With Monochrome
Want to look instantly chic with zero effort? Stick to one color family.
Monochrome outfits are a brunch favorite because they’re sleek and stylish without being complicated.
Beige on beige, black and white, or soft creams, monochrome dressing streamlines your look and makes it feel cohesive.
Influencers often build their outfits this way because it creates instant polish while still leaving room to play with textures and accessories.
Add dimension to monochrome looks with fabrics.
Pair linen trousers with a cotton tank and a wool blazer, all in the same tone.
The variation in textures keeps the outfit from falling flat.
