Reiss UK


Lily Allen announces the launch of Lucy in Disguise capsule collection

Lily Allen has just announced plans to launch her own capsule collection under her current Lucy in Disguise label, which she set up with her sister Sarah Owen last year.

The sibling duo set up their vintage clothes store after Lily denounced herself from the music industry for good – the whole journey is currently being featured on Channel 4 in the documentary Lily Allen: Riches to Rags.

New LVMH menswear style director Nadia Jones is currently helping the sisters design the capsule collection, effectively merging their favourite vintage necklines and hemlines together to create their own unique one-off designs.

The coveted collection is set to launch in June this year and will offer an array of wonderful dresses all named after significant people and places – with a Capone Thirties-inspired black sequinned dress and a Forties-style Fortnums tea dress just a few of the items you can expect to see.

Initially the collection will be stocked at Harvey Nichols in the UK and then eventually will branch out to 70 stores internationally. The collection will also be sold at the Lucy in Disguise London store and via LucyinDisguiseLondon.com as of June, with items ranging from £95 to £350, reports Vogue UK.

For those of you who ever doubted Lily could make it in the fashion world, we suggest you take back those bets…

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