Madonna to launch first ever fragrance, Truth or Dare

Hot on the heels of the announcement of a brand new clothing line, news has just landed that Her Madge-sty is set to release her first ever fragrance under the same name, Truth or Dare. 

The singer’s signed an agreement with Coty, who looks after some of the most successful celebrity fragrances including Beyonce’s Heat, and will appear in TV and print ads worldwide next year.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well,” Madonna told WWD. “Something honest, and yet daring, hence the name Truth or Dare.”

Her debut scent will be a signature floral fragrance, with a unique blend of flowers, woods and vanilla. We think the bottle represents the Truth or Dare idea perfectly – it has just the right amount of innocent sophistication with a quirky, modern edge.

Truth or Dare by Madonna will debut exclusively at Macy’s in April 2012 in the United States, with global distribution beginning in May. The collection will include body lotion and shower gel, with prices start from $39 (£24.50) for a 30ml Eau de Parfum.

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