Lourdes Leon, daughter of one Madonna and co-designer of the Material Girl clothing line, and Kelly Osbourne, the current face of the brand, are in the midst of searching America for three new ‘lucky stars’ to model the Spring/Summer 2012 collection.
“This is not your standard model search,” Madonna and Lourdes said in a statement. “It’s more about attitude. We are looking for a stylish, adventurous, creative free spirit. We’re both looking forward to meeting the 10 finalists in New York in December.”
15-year-old Lourdes and 27-year-old Kelly will whittle the contestants down to just 36 and then the public will be involved in narrowing them down to just three. The winners will take part in a two-day photoshoot to pose for the Material Girl Spring/Summer 2012 collection and will also pick up £,3123 ($5,000) each.
And in other news, Madonna is busy launching her brand new clothing line Truth or Dare, which is aimed at slightly older women (27-50). The collection will launch next year with perfume and accessories, shortly followed by lingerie.