Diane von Furstenberg literally wants you to see yourself in her designs
Diane von Furstenberg has always been seen as a bit of a revolutionary, a trend setter, and a general queen of fashion. The latest ad campaign for her spring/summer 2012 collection is a bit different from the usual bunch of adverts we see, as in case you hadn’t noticed, her model seems to be missing a face…
Not only is the model so very blatantly obviously faceless, but there is a mirror in place of where her face should be. Now this isn’t because someone in post production got a bit too airbrush-happy, feared the wrath of the ASA and panicked. It is in fact in order to enable the consumer to envision themselves in the outfit without any real imagination on their part.
“I like the idea of being focused on the product but in an airy way,” Diane von Furstenberg said. “I like that you can see yourself in these images. This time for me is all about new beginnings.”
We can’t work out if it’s brilliant or just a little bit bonkers… Do you think more ad campaigns should adopt this tactic?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
