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Online fashion media is becoming so popular, everyone seems to want to cash in. From conde nast who are currently developing a new site called stylefinder, to Gawker’s ex founding editor Elizabeth Spiers who also intends to break into the market with a fashion blog. The name is unknown at the moment, however it could possibly be size0.com, no details are out yet as to when it will be launched…

“We figured: (A) Someone has to tell those people what to wear, and (B) What Dead Horse Media really lacks is gravitas, Ms. Spiers said via e-mail. “Or gravitas in italics, which is far more serious. And what better way to get it than making lingerie recommendations for Britney Spears?

[NY Times]

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