Last Updated on 28th October 2010

Our European readers may well be familiar with Vero Moda, but across on British shores it’s a different story – a lot of online oohing and ahhing through a finger-smudged screen, to be precise – but not for much longer. The Danish brand is opening its first UK flagship store next week!

The high-end high street store, loved for its luxe-looking pieces at affordable prices, is joining the ranks of Britain’s best as it prepares to take up new residency on London’s Oxford Street next Thursday, where it’ll officially open its doors to the public with a suitably stylish celebration.

The new store will house a carefully-edited selection of the label’s five collections, including Vero Moda Feminine, Vero Moda Jeans, Vero Moda Basics, Vero Moda Intimates and Vero Moda Very, the brand’s new premium line (which, from what we’ve seen, is a good bet to become fashion fans’ favourite with its directional silk draping, luxe leather pieces and chic chunky knits among its affordable trend-led rails).

And, to celebrate its London launch, the label is giving away 100 gold bags to the first 100 customers who visit the store when it opens next Thursday, giving them up to £150 to spend on a new outfit – incentive enough?

Get yourselves down to Vero Moda at 179 Oxford Street on Thursday, 4th November at 10am sharpish to get your hands on a free outfit – we’ll race you to the last gold bag.

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