Last Updated on 21st June 2011
Donatella Versace is the latest installment in a long line of high-profile designers to collaborate on a collection with Swedish high street brand H&M – and aside from Lanvin, this is probably the most excited we’ve ever been!
It comes as quite a surprise for Versace, who in 2008 said that a high street diffusion line simply wasn’t her thing – “I didn’t do it because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand,” she said – so we’re to call this an ‘Iconic Collection’, with Donatella herself raiding the archives of the Italian fashion house for inspiration.
“I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience,” said Donatella. “The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Shoppers can expect studded leather and colourful prints for the girls; sharp tailoring and plenty of bling for the boys, and, for the first time from a designer collaboration at H&M, a collection of cushions and bedspreads for the home.
“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for,” said Margareta van den Bosch, creative advisor at H&. “Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season.”
The collections will launch on November 17th – followed shortly by a pre-spring collection available online from January 19th 2012. We predict plenty of queues down Regent Street.
Watch the launch video below and click through our gallery for a glimpse of what to expect.