Last Updated on 22nd June 2011
After Naomi Campbell recently filed a legal complaint against Cadbury‘s supposed rascist advert, the company soon released a statement to the supermodel of their sincerest apologies.
“Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family,” said a company spokesperson.
”It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.”
And although Campbell accepted the apology, she still thought the company could have acted sooner – there’s just no pleasing some people.
”The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar,” said Campbell. “It is also a shame that it took so long for Cadbury to offer this apology.”
However, The Advertising Standards Authority has now ruled the Cadbury advertisement – which Naomi called “insulting and hurtful” – was infact not racist at all, reports Vogue UK.
The advertising watchdog stated the line “move over Naomi, there’s a new diva in town” used in the ad was “likely to be understood to refer to Naomi Campbell’s reputation for ‘diva-style’ behaviour rather than her race” – ultimately deeming it not offensive.
So that’s that settled, then.