Last Updated on 29th July 2011
The collection itself is not a collaboration, but rather a long-term distribution partnership, and will launch in stores worldwide on February 2nd 2012.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said Beckham.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
And it seems David’s long time business partner is pretty chuffed with the signing, too.
“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, says Simon Fuller.
“H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.”
The range will be available from 1800 H&M stores in around 40 countries worldwide, reports Vogue UK.