Last Updated on 16th May 2013


We bet it’s been pretty busy in the H&M offices these past couple of months.

Not only did the fab Swedish retailer have all that Beyonce for H&M excitement to deal with, but it also made the wonderful decision to invite supermodel extraordinaire Gisele back to front more ad campaigns. Not surprising, she is a pro after all!

However, not content with Beyonce and Gisele, H&M has also enlisted the help of Victoria’s Secret Angel Doutzen Kroes for its brand spanking new spring/summer 2013 ad campaign… and we couldn’t be happier with the signing as Doutzen is pretty much the ultimate beach babe!

A bronzed Doutzen (complete with essential tousled beach waves in her hair) was photographed in the picturesque location of Tulum Mexico, and is showcasing a host of luscious, African-inspired summer pieces.


You can expect everything from animal printed belted swimming costumes to essential embellished beach cover-ups and more.

[Sassi Sam] 

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