This content was first published on and should not be copied or reproduced.

Europe is like a playground for those of us who love to shop till we drop.

With some of the most fabulous shopping cities in the world, you can totally find everything your heart desires, whether you’re on a budget or ready to splurge on some designer pieces.

For affordable but super stylish finds, you must check out Amsterdam. The city’s filled with adorable boutiques and vintage shops with so many great deals.

Milan is where it’s at for serious luxury shopping. And of course you can’t forget European fashion capitals like Paris, London and Barcelona.

Want to know exactly where the hidden gems and the best shopping malls in each of these cities are? Check out our guide below. We’ll fill you in on exactly where to head to for the best shopping experience.

Here’s 7 of the top European cities for shopping!

(Pack your cutest travel outfits and get ready to max out that credit card in the best way!)

7 Best Shopping Destinations In Europe


We’ll start with Amsterdam, which is fantastic for affordable and trendy styles.

You haven’t experienced Amsterdam until you’ve explored its diverse shopping scene. From bustling markets to quaint boutiques, this city offers a little something for every taste and budget.

For high-end fashion and luxury goods, the chic shops of P.C. Hooftstraat and Van Baerlestraat should top your list. All the iconic brands are here – think Gucci, Louis Vuitton, Cartier. Don’t be shy about window shopping, even if the price tags make your eyes water.

The grand dame of Amsterdam shopping is the magnificent De Bijenkorf department store overlooking Dam Square. This historic building has been a shopping institution since 1870. Wander glittering designer halls and treat yourself to something special – you deserve it!

In the mood for something more boho? Make your way to The Nine Streets district. Cobblestoned lanes are dotted with cute boutiques, vintage stores, and art galleries. Spend an afternoon browsing for handmade jewelry, antique prints, and of-the-moment fashions from up-and-coming designers.

For vintage pieces and bargain deals, don’t miss the Waterlooplein flea market. Scour stalls heaped with second-hand clothes and quirky memorabilia.

Part of the fun is never knowing what unique treasures you might dig up. Hone your haggling skills and come home with armfuls of Amsterdam finds.

No visit is complete without experiencing the Albert Cuyp street market. As Amsterdam’s most famous and best-loved market and with over 300 stalls stretched along several city blocks and selling everything from fruits and vegetables, to yummy cheese and meats as well as clothes and jewellery, the Albert Cuyp street market is definitely worth visiting. Sample stroopwafels, snap up vibrant tulips, and take home a souvenir print of the canals.

Image: Deposit Photos


London really is one of the greatest shopping destinations in Europe (We’re not being biased honestly!).

No matter your style or budget, there’s something for everyone.

Oxford Street is one of our personal faves. With all the major department stores and high street shops, you can’t go wrong. We love wandering through the iconic Selfridges – it’s like a luxury playground in there!

If you’re looking to really splurge, London has no shortage of designer boutiques. You can’t miss the opulent Chanel and Prada flagship stores. Harrods is another must-see, like a palace filled with the most glamorous handbags, jewelry and more. Just prepare to drop some serious cash if you visit!

But don’t overlook the fabulous markets aeither. Camden Market is so funky and eclectic. You can find such unique clothing and souvenirs amongst all the food stalls and music. Portobello Road is also a treasure trove of antiques, vintage fashion and curiosities.

Some of our favorite hidden gem shops are Neal’s Yard in Seven Dials, Camden Passage, Islington and King’s Road. Get ready to lose hours browsing their independent boutiques!

Image: Deposit Photos


Known as the “City of Fashion,” Paris offers a wide range of shopping options for all budgets and styles. Whether you’re seeking designer boutiques or vintage treasures, Paris has something special for every shopper.

One of the coolest shopping streets in Paris is the iconic Champs-Élysées. You’ll find the world’s most luxurious brands here, like Louis Vuitton and Dior. The tree-lined avenue is also home to charming cafes, cinemas, and theaters – making it a great spot to spend a whole day.

Another must-visit is the legendary Galeries Lafayette. This grand department store offers designer boutiques, makeup counters, and perfumes. Make sure to check out the rooftop terrace for stunning panoramic views over Paris.

For a more unique shopping adventure, head to Le Marais. This trendy district is known for independent boutiques and vintage shops, mixing old and new styles. It’s also a great area to find souvenirs and gifts – keep an eye out for something memorable.

Fans of vintage fashion should visit Thanx God I’m a V.I.P. The owner’s expert eye for merchandising means no rummaging required – clothes are neatly arranged by era and color. Savvy shoppers can find a classic 70s YSL skirt suit or an 80s Alaïa dress.

And for vintage haute couture, you must head to Didier Ludot, the king of vintage high fashion. With an unrivalled selection of blouses, coats, skirts and more, it’s the ultimate spot for impeccable vintage style.

Image: Deposit Photos


Oh, Barcelona! A city where every corner is bursting with style, from fancy designer boutiques to the quaint little shops and local stores packed with everything from shiny ceramics to those keepsakes you swear you’ll gift but secretly keep.

Passeig de Gracia is the ultimate playground for anyone who’s ever dreamt of living that luxe life. You’ll find Chanel, Gucci, Louis Vuitton… it’s like the who’s who of the fashion world decided to have a block party and you’re invited.

But there’s more to Barcelona than just splashing the cash on luxury. Dive into the city’s heart and you’ll stumble upon artisan workshops and local shops where you can snag something truly unique. Handmade ceramics, anyone? Or how about a souvenir that screams “I found this gem in Barcelona”?

And for those of us who like our fashion with a dash of history, there’s Santa Eulalia. This place isn’t just a store; it’s a fashion legacy that’s been outfitting the chic since 1843. Talk about wardrobe goals!

Now, for the treasure hunters among us, Això is your hidden gem – it’s a treasure chest of unique finds and vintage wonders.

Image: Deposit Photos


If you’re heading to Vienna, one place you absolutely can’t miss is the historic Naschmarkt.

It’s a local and visitor favourite and let us tell you, it’s positively buzzing with energy. Not only can you find the freshest produce imaginable, but there’s also a delightful selection of stalls offering fabulous clothing, exquisite jewellery, and the most unique souvenirs you can imagine.

It’s simply the perfect spot to uncover a special keepsake that will forever remind you of your unforgettable time in Vienna.

Now, if you’re in search of the ultimate luxurious shopping experience, look no further than the Goldenes Quartier. This exclusive district is an absolute haven for high-end brands, and when you need a little rest, simply pop into one of the charming restaurants or cafes scattered throughout the area.

There’s also the trendy Neubau district – a true treasure trove of vintage and second-hand stores, not to mention the darling boutiques showcasing the incredible work of our talented local designers.

Take your time to browse through racks of vintage clothing, accessories, and home decor items.

Best of all the district’s thriving art and design scene adds an extra layer of charm.

Image: Deposit Photos


From chic boutiques to trendy malls, this city totally speaks our love language.

Head to Old Town for cute little shops filled with everything from locally made jewellery and ceramics to vintage finds and antiques. You’ll always go home with the most stylish souvenirs.

You absolutely have to check out the markets when you’re there too. The renowned Christmas markets are fabulous for you to find artisan gifts, toys and yummy food.

But the year-round markets have such unique Czech goodies too. You can stock up on the cutest trinkets for friends back home.

Now let’s talk the big gun shopping spots. PALLADIUM is a massive 5-floor complex located downtown with all the top brands, plus fab restaurants when you need a retail therapy break.

Westfield Chodov has your fave stores and eateries too – it’s just outside the city center but easy for you to get to by metro. And Fashion Arena Prague Outlet is amazing for finding discount designer labels.

Image: Deposit Photos


Okay, so after London, Milan has got to be the ultimate shopaholic pilgrimage, especially if high-end designer labels make your heart skip a beat!

We’re talking all the iconic Italian brands like Gucci, Prada, Valentino…you name it. The absolute best place to find these glam boutiques is Via Montenapoleone right in the city center.

This street is like a catwalk lined with the biggest names in fashion.

But Milan isn’t just about splurging on labels. It’s also known for its outlet malls. Serravalle Designer Outlet located just outside town and DMagazine outlet are both great spots.

Venturing beyond the outlets, Milan also has super cool local boutiques and unique which can be found in The Brera neighbourhood with its charming narrow cobblestone streets and old architecture. Wandering around feels like you’ve stepped back in time!

This content was first published on and should not be copied or reproduced.
This site contains product affiliate links. We may receive a commission if you make a purchase after clicking one of these links. 

Comments are closed.